Two new Apple Watches introduced at Apple’s ‘Time Flies’ occasion

Apple debuted two new smartwatches on Tuesday, one with added options at a premium value and the opposite designed to battle lower-priced rivals like Fitbit.

Apple’s annual September occasion is normally dominated by the introduction of recent iPhones. However due to the COVID-19 pandemic, Apple’s common iPhone updates usually are not prepared but. So CEO Tim Cook dinner and his workforce leaned exhausting on the corporate’s smartwatch to construct pleasure.

As rumored earlier than the announcement, the brand new Apple Watch Collection 6, beginning at $400, seeks to increase Apple’s lead within the well being and wellness sector by including blood oxygen degree sensing functionality, often known as an SpO2 measurement. Apple was the primary to introduce heart-rhythm monitoring, a characteristic since added by Fitbit and Samsung. The blood oxygen-level sensor might be significantly well timed, because it may assist present an early warning for COVID-19 infections.

The brand new Apple Watch Collection 6 has a brand new, quicker processor designed by Apple referred to as the S6, and a brand new altimeter sensor to measure altitude. It can are available a number of new case colours together with a metallic purple and blue. It’s out there for pre-order on Tuesday, with gross sales beginning on Friday.

Apple additionally launched a second, cheaper model of the watch, referred to as Apple Watch SE beginning at $279. That’s identical to its iPhone SE technique to supply a brand new machine with fewer options along with conserving an older mannequin on the market. Apple stated it might nonetheless promote the three-year-old Collection three look ahead to $200.

To drive extra gross sales of watches inside a single family, Apple additionally launched a characteristic referred to as “household setup” to let clients setup and hyperlink a number of watches from one iPhone. Which means a household may hyperlink watches for a kid or older grownup to a guardian’s iPhone. Beforehand, an iPhone may solely be linked to at least one energetic watch at a time.

The Apple Watch, launched in 2015, was the primary standalone {hardware} product to debut after Cook dinner took over the corporate from the late Steve Jobs. Though Apple Watch isn’t, maybe, a smash hit on the dimensions of the iPhone or the iPod, it’s by far the best-selling smartwatch on the planet. And income at Apple’s wearables unit, that additionally consists of the favored AirPods line of earbuds, has grown 27% over the previous three quarters from the identical interval a yr earlier to nearly $23 billion.

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